The Gap I Fill
Most businesses have people doing technical work — IT staff, developers, agencies, consultants. What they don't have is someone connecting that effort to business outcomes.
"You outsourced your development. But did anyone set standards for testing, documentation, and handoff — so you can actually sustain it?"
How I Work
Someone who claims deep expertise in everything is selling services not solutions.
Where I'm an Expert
Infrastructure, security, operational reliability — the foundation on which everything else depends.
- Is your hosting architecture right for where you're headed?
- Are you protected against real threats, or just checking boxes?
- What happens when something breaks at 2am?
With 25 years of experience, I've seen what breaks and why.
Where I Advise
AI adoption, DevOps, vendor strategy — strong working knowledge to guide decisions and keep efforts on track.
- Is AI a real opportunity for your business, or a distraction?
- Will your current setup scale with your growth?
- Are your vendors positioned to support where you're going?
I've managed pivots before. I help you see what's coming — and get ready.
Where I Bring in Help
SEO, analytics, specialized development — areas where the right specialist makes all the difference.
- Is your SEO driving sales — or just traffic?
- Can you trust and understand your analytics?
- Do you have specialized development needs nobody on staff can handle?
After decades across dozens of industries, I know who to call — and how to get results.
25+
Years advising businesses on technology decisions
"Jeff asked a simple question nobody else had thought to ask: which of our products actually show up in search? Turns out, 28% of our catalog wasn't even indexed. Our SEO consultant had been reporting strong scores for years—but Jeff connected the dots to what actually mattered for the business."
— E-commerce Client
It's about asking the right questions.
I've been doing this for over 25 years. I know what to look for, I know the questions to ask, and I know how to connect it back to your business.
I work alongside your IT staff and vendors, not against them. But I will ask hard questions when things aren't meeting your goals.
My job is to make sure your technology works for your business — not the other way around.
Is this right for you?
This is for you if:
- You're an established business with real stakes
- You have IT staff, developers, or agencies — but no senior technical leadership
- You're building for the long term
This isn't for you if:
- Your business model is still taking shape
- You need someone to build and maintain systems hands-on
- You're looking for a quick fix